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Topic: Dentsu Aegis Network

Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data

Via DataSift's new deal with the network

Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million…

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

In a new, dedicated space

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.   The project, dubbed the Mobile…

Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017

With three key new hires and a focus on storytelling

Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling.…

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

How to make an impact

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic?…

Dentsu Aegis Aggressively Expands by Adding 3 More Agencies

The Tokyo-based company is now a force in Mexico

2016 is shaping up as a busy year for Dentsu Aegis Network on the mergers and acquisitions front. This week alone, the Tokyo-based holding company made three notable agency deals. In…

Mcgarrybowen Announces New Leadership Team, Naming Simon Pearce U.S. CEO

Aims to prep agency for expansion

Mcgarrybowen today announced New York president Simon Pearce as its new U.S. CEO. The agency also named Chicago chief creative officer Ned Crowley as its new U.S. chief creative officer…

A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center

With s'mores, beer and data in hand

COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But…

Mcgarrybowen Expands Into Singapore

Invests in local shop for sixth office

Mcgarrybowen is expanding into Singapore by acquiring a 20 percent stake in Mangham Gaxiola, a three-year-old independent started by two top ex-Ogilvy execs in the region. The shop, which will be…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Dentsu Aegis Creates New CEO Role in the U.S.

Northern Europe chief Rob Horler starts the new gig in April

Rob Horler is the new CEO of Dentsu Aegis Network, USA, with oversight of strategy development and execution across the company's 20 offices in the region. London-based Horler, who joined Aegis…

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