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Topic: Dentsu Aegis

Following Overworked Employee's Suicide, Dentsu Names New CEO and Cuts Execs' Pay

Toshihiro Yamamoto takes helm amid investigation

Dentsu has named Toshihiro Yamamoto as its new CEO following the announcement that Tadashi Ishii would be stepping down from the position. Yamamoto previously held the role of senior vice president…

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

In a new, dedicated space

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.   The project, dubbed the Mobile…

Dentsu's Global Chief Executive to Resign After Overworked Employee Committed Suicide

Japanese officials recommended prosecution

Dentsu chief executive officer Tadashi Ishii announced today that he will resign next month after leading the network for more than five years. His press conference came less than one day…

Digital Media Is Propelling the Ad Market to $548.2 Billion This Year

Carat's global forecast underscores a mobile world

Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency. The growth is…

The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning

Omnicom tops the list

Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by…

Dentsu Aegis Is Diving Deeper Into Data, Acquiring a Majority Stake in Merkle

$1 billion deal reinforces value of performance marketing

Dentsu Aegis, the advertising world's fifth-largest holding company by global revenue, doubled down on data as its key differentiator today by acquiring a majority stake in the privately held, Maryland-based…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

Carat USA's Chief Client Officer Is Taking on the Job of President, Too

Michael Epstein steps into role previously handled by CEO

Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer. Epstein's new job had previously been handled by Carat…

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