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Topic: Dentsu Aegis

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Marketing needs to better deliver on ROI

The world's largest spirits maker, Diageo, signaled a potential change in its agency lineup when it released fiscal first-half results earlier this year: Revealing a drop in operating profit, new…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

Carat USA's Chief Client Officer Is Taking on the Job of President, Too

Michael Epstein steps into role previously handled by CEO

Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer. Epstein's new job had previously been handled by Carat…

Dentsu Aegis Launches an Agency Focused on the Growing B2B Sector

Interprise part of network's aggressive expansion

Dentsu Aegis Network continues making strides to expand its footprint on the global stage. Today, the company launched Interprise, an agency focused on the rapidly expanding business-to-business sector. Based in London,…

Is Publicis, Once a Voracious Predator, Now Prey?

An acquisition of the iconic holding company is now 'feasible,' analysts say

On paper, it makes sense: One of the industry's most powerful agency networks, known for its own voracious appetite for acquisitions, has been caught in a downward trajectory severe enough…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Carat's Shuffle Leaves Will Swayne in the Role of Global President

Replaces Doug Ray, who'll concentrate on U.S. growth

Dentsu Aegis Group's Carat today named Will Swayne global president. He assumes that title from Doug Ray, who will continue as U.S. CEO for the media agency network. Swayne, who most…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

If Iran Sanctions Lift, Will Ad Companies Rush In?

Dentsu is already there, WPP and Publicis are in no rush

Sir Martin Sorrell, the WPP chief, has called Iran the last great, untapped market for growing his business. With a potential nuclear deal set to end some embargoes and perhaps…

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