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Topic: Denny's

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

January 13, 2015, 1:21 PM EST

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

Brand of the Day: How Denny's Got So Good at Serving Up Snark Online America's diner uses Erwin Penland for cheeky social

When you think of Denny's, what comes to mind? The famed Grand Slam breakfast? Or maybe a family road trip? Or are you one of the thousands of followers who…

September 22, 2014, 1:33 PM EDT

Is the Mobile Check-In Dead? Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in…

September 17, 2014, 6:04 AM EDT

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

See Denny's Devilish Tweet to Auburn Fans After the BCS Title Game A loser's road map

Raise a giant Cherry Coke and toast Denny's for this great tweet after the BCS title game—offering distraught Auburn fans a road map for where they can comfort-eat their miseries…

January 7, 2014, 4:42 PM EST

Denny's Is Now a Top 5 Client at Erwin Penland Expanding relationship dates back to 2007

The consolidation of the Denny’s creative account at roster shop Erwin Penland makes the restaurant chain a top five client. The Interpublic Group shop, which is based in Greenville, S.C., has…

July 17, 2013, 2:26 PM EDT

Gotham Seeks New Creative Chief Search coincides with another for head of strategy

Gotham is searching for a new creative chief as Marty Orzio leaves the agency after four years. The agency’s search is down to a handful of candidates with a hire expected…

December 12, 2012, 4:09 PM EST

Denny's Wins Conservative Cred With Ad's Gun Rights Comment Oreo not the only brand generating political buzz

If Oreo’s homage to gay pride this week didn’t suit your personal politics, you might prefer to satisfy your caloric craving with a Midwestern Meat & Potatoes Sandwich from Denny’s.…

June 27, 2012, 8:14 AM EDT

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