CMO says too many fashion brands are 'overly serious'
By David Gianatasio on Jul. 2, 2014 - 10:39 AM EDT
Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…
Ignoring the herd of pricey, designer labels, Lee jeans stays authentic
By Robert Klara on Nov. 29, 2012 - 7:01 AM EST
Blue jeans, that most American article of clothing, first appeared on the scene in 1873, when a dry-goods merchant named Levi Strauss began selling “waist overalls”—extra-tough work trousers fastened together…