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Topic: Demographics

The 4 Types of Dads Marketers Need to Know This Father’s Day

Don't treat them as one big non-female cohort

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills,…

Why It's Time for Marketers to Rethink Metrics and Performance Indicators

Digital is changing the path to ROI

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their…

Study: Americans Love Soccer More Than Nascar

Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

NBCU’s Steve Burke Declares Victory

Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

Fifty Shades of Grey: Broadcast Audience Older Than Ever

Ratings hold up while viewers continue to age out of the demo

Call it déjà view. With three weeks of Nielsen data in the books, the 2013-14 broadcast TV season is shaping up to be a carbon copy of last year’s campaign. Ratings…

Snobs Vs. Slobs: Fox’s Dads Connects With the Upper Crust

Tuesday comedies over-index in $100K+ homes

When not getting under the skin of television critics, Fox’s new comedy Dads is carving out a niche with the swells at the country club. According to Nielsen demographic data, Tuesday’s…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

Gray Gardens: Broadcast Audience Older Than Ever

Aging viewership coincides with steep ratings declines

If the low turnout for the new fall TV series weren’t reason enough to start gobbling SSRIs, the early median-age data could find all but the sturdiest broadcast executives scrambling…

How to Talk to Women

A peek at today's women and the marketers that understand them

Women have come so far—but you certainly couldn’t tell that from much of the advertising out there. Still, more brands, including Chevrolet, TD Ameritrade and Harley-Davidson (which has targeted women…

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