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Topic: demographic research

Type
Are These the 12 Types of Millennials? Ad network's research tries to get more specific about Gen Y

If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks. But is it better or worse to try to carve the 18-34 age group…

October 10, 2014, 3:09 PM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

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