Topic: democrats

How the Democratic Candidates Stacked Up on Tuesday Night With Twitter Mentions

Sanders and Clinton in a dead heat

After last night's five-candidate Democratic debate, most media pundits said former secretary of state Hillary Clinton won—while a CNN-led Facebook poll gave the victory to Bernie Sanders, the senator from…

Ted Cruz's Nomination Bid Begins With Web Domain Hijacking From the Left

Adversaries leverage and

The political story of the day comes with a guerrilla marketing sidebar. As Ted Cruz, the U.S. Republican senator from Texas, formally announced today he's running for president in 2016, online…

Shutdown Continues to Trash Political Party Brands

GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

Study: Shutdown Savages Party Brands

GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis' Filibuster

Sneaker gets unusual boost, per Kontera

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion…

Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

Data Points: Mobile Election

Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…

Analysis: Presidential Campaigns in Need of a Brand-Aid

Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…