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Topic: democrats

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Shutdown Continues to Trash Political Party Brands GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

October 8, 2013, 5:18 PM EDT

Study: Shutdown Savages Party Brands GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

October 4, 2013, 11:07 AM EDT

Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis' Filibuster Sneaker gets unusual boost, per Kontera

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion…

July 3, 2013, 12:00 AM EDT

Here's One Advertiser Who Swears Mobile Ads Work: Obama Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

December 18, 2012, 3:18 PM EST

Data Points: Mobile Election Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…

October 17, 2012, 6:17 AM EDT

Analysis: Presidential Campaigns in Need of a Brand-Aid Both Obama, Romney must shift campaigns into high gear

Neither presidential candidate is doing a great job in building the kind of brand that will motivate voters on Election Day. Take a look at any of the nation's major…

August 16, 2012, 12:27 PM EDT

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