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Topic: Demi Lovato

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Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's? MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

October 10, 2014, 2:12 PM EDT

Twitter's New Buy Button Is Key to Its Mobile Commerce Future Home Depot, Pharrell, Red test new feature

Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works. The new offering appears in Twitter’s iPhone…

September 8, 2014, 9:00 AM EDT

Fox Cancels The X Factor Simon Cowell series never really caught on

Simon Cowell’s latest attempt to salvage The X Factor has come to naught, as Fox on Friday said it has pulled the plug on the series.  Acknowledging the end of his…

February 8, 2014, 10:30 AM EST

X Factor Judge Demi Lovato Has a Passion for the Paranormal She's also addicted to Twitter

Specs Who Demi Lovato Age 21 Accomplishments Singer-songwriter; judge on Fox’s The X Factor (Season 3 premiered this week); appearing in Glee this season Base Los Angeles What’s the first information you consume in the…

September 13, 2013, 12:15 AM EDT

Pepsi, GM Bail on Fox's X Factor Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

September 6, 2013, 2:33 PM EDT

This Is How Johnson & Johnson's Acuvue Uses Real-Time Data Behind the digital dashboard

With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for…

April 21, 2013, 11:39 PM EDT

Old Navy: GIF Diva Retailer parks photo booth on the red carpet for VH1's Divas concert, looking for viral pics

Old Navy's presence during VH1's popular Divas concert on Sunday night will include pricey 30- and 60-second spots during the cable channel's telecast. At the same time, there's a potentially…

December 13, 2012, 2:00 PM EST

'The Voice' Drowns Out 'The X Factor' NBC programming stunt takes a bite out of splashy Fox premiere

The season two premiere of Fox’s refurbished The X Factor didn’t quite have the impact the network was hoping for, as a bonus helping of NBC’s The Voice disrupted the…

September 13, 2012, 2:44 PM EDT

Oops!...Fox Did It Again Network bolsters schedule with Britney, Demi and Mindy

It was perhaps the worst kept secret in the business, but when Simon Cowell on Monday afternoon introduced Britney Spears as one of The X Factor’s new celebrity judges, the…

May 14, 2012, 8:57 PM EDT

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