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Topic: demand side platform

The Programmatic Revolution Will Be Televised

Turn among data ad tech firms pushing adoption

Ad tech firm Turn is about to gauge TV’s appetite and capacity for programmatic ad buying. The Silicon Valley company is testing, with its agency partner SQ1, commercial placements using…

The Truth About Programmatic Web Video

Inventory is subpar, but agencies want it anyway, says Telemetry

The conversation started like any other... North American media director of largest single brand advertiser in the U.S.: “Hey Anthony, my agency is putting more pressure on me to buy programmatic…

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