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Topic: Delta

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

What Advertising Do You Admire and Why?

Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

Microsoft Rolls Out Windows 8 Ads

Four unique in-app ad treatments for brands like Jeep, Paramount, Delta

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…

Portrait: MKG

The digital agency knows how to use social media to give brands that patina of cool

Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…

Voice: Hold Your Position

While the broad promise of social media is enticing, it's not an excuse to forget you're a marketer

As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also…

Agency Expansion Plan

AKQA raises profile with new outposts from Paris to Tokyo, account wins from Gap and Google+

"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…

AKQA Opens Two New U.S. Offices

Additions bring WPP agency's U.S. shops to total of five

Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday. AKQA has staffs of about a dozen each…

Instagrammers in Demand by Major Brands

Marketers borrow audience from photo platform's top users

Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash,…

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