Topic: Delta
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…
Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…
Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…
As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also…
"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…
When airlines launch new in-flight safety videos, frequent fliers like myself feel a certain nerdy excitement, not unlike Steve Martin's The Jerk yelling "The new phonebook's here!" Thankfully, Delta meets…
Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday. AKQA has staffs of about a dozen each…
Instagrammers are the new brand influencers. In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash,…
