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Topic: Delta

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips

Comfort where you'd least expect it

Traveling constantly for work can suck, and Delta wants you to know it understands. A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of…

Emirates Is the World's Most Glamorous Airline

The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

BuzzFeed Goes In-House With DigitasLBi for Branded Content

Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

Delta's New In-Flight Safety Film Is One of the Most '80s-tastic Videos Ever Made

Slathered with cheese

Dudes, strap yourselves in and get ready for the most righteously rad 1980s-style flight safety video ever. Delta graces Gen X nostalgiasts with this five-and-a-half-minute opus from Wieden + Kennedy in…

Virgin America and Delta Take In-Flight Safety Videos to Crazy New Heights

Two videos you might actually watch

Well, it's official. The in-flight safety video is now definitely the best part of flying. In fact, two new safety clips released this week, from Virgin America and Delta, are…

InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

Wieden + Kennedy N.Y. Fills Top Strategy Post

Erik Hanson returns

The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning. From 2009 to 2012, Hanson worked as a planning director…

Razorfish Opens San Francisco Lab for Emerging Retail Experiences

Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

What Advertising Do You Admire and Why?

Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

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