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Topic: Delsym

McCann Increases Its Share of Reckitt Benckiser

Adds Airborne, MegaRed without a pitch

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business…

Reckitt Benckiser Adds 3 Shops to Its Creative Roster

W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

Reckitt Benckiser Picks Digital Shop for Cold Remedies

Agency formerly known as LBi to handle 3 brands

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…

Reckitt Benckiser Conducts Digital Search

Assignment covers 3 healthcare brands

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. Sources…

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