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Topic: Dell

Ad of the Day: Dell Y&R dreams up an alternate universe in its latest spot for the computer maker

This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement. It's…

February 20, 2013, 12:20 PM EST

Dell Consolidates Commercial Creative Work at Y&R Business had been at Arnold

Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move…

January 9, 2013, 12:03 PM EST

Ad of the Day: Dell Inventive fifth grader flies in first TV work for the brand by Y&R N.Y.

Dell can help kids fly. So says "Meet Annie," a new commercial about a fifth grader who uses her laptop, a handheld camera and a homemade green screen to create a…

July 31, 2012, 2:13 PM EDT

Horizon Media Taps Kenneth Burns for the WHY Group Named managing director of consumer insights

Horizon Media is expanding its recently launched WHY Group. On Thursday, the independent media agency named Kenneth Burns as the group’s managing director of consumer insights. Burns will report to Sheri…

January 5, 2012, 2:48 PM EST

Business Is Slow for PC Makers Analysts say that the rise of tablets is partly to blame

Hewlett-Packard and Dell, the world’s two largest computer manufacturers, are reporting that their business has taken a hit from a slowdown in consumer sales in the first few months of…

May 18, 2011, 9:36 AM EDT

Arnold Finds Dell Account Chief at UM George Pace to start gig next month

Arnold has reached into the media agency ranks to find an executive to run its global Dell account. George Pace, managing director of international clients at Universal McCann, will join Arnold…

April 25, 2011, 1:25 PM EDT

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