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Topic: Del Monte

Sports Illustrated Is Testing a New Type of Paywall

What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

Del Monte Solves the 'Fresh From the Can' Problem

A bit of peachy marketing

Life has never been a bowl of peaches for canned-food brands. Even if you look past the fact that canning arose as a cheap and easy way for Napoleon to…

This Summer Could Be the Breakthrough in Mobile Advertising

Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

Meow Mix Brings Back Famous Jingle You Never Knew Was Gone

16 years later, singing cats return

Cats rule the Internet. So, it seems odd that Meow Mix retired its famous advertising jingle in 1996, when the Web was just getting going. Singing cats meowing over and…

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