Degree Men | Adweek
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Topic: Degree Men

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Women Are Getting Down and Dirty in the Latest Fitness Fad Marketers are getting on board, too

Last year, some 100,000 women showed up at events with names like Utopian Tubes and PMS (that’s Pretty Muddy Stuff) where they scrambled up rope ladders, sloshed through mud pits…

February 26, 2013, 6:14 AM EST

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