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Topic: Defy Media

Ryan Reynolds Parodies Himself as Deadpool in the Film's 'Honest Trailer'

Defy Media web series influencing Hollywood

For the first time, a web series about fake movie trailers reached beyond movie buffs and comic book fanboys to the producers, studios and stars that make the real films. ScreenJunkies'…

Programming Content Helps Set Defy Media Apart From Other Multichannel Networks

At NewFronts, MCN unveils new ad product

While most digital video networks presenting at this year's NewFronts will be explaining to ad buyers over the next two weeks just how different they are from traditional TV, Defy…

These 4 Multichannel Networks Plan to Capitalize on the Cord-Cutting Generation

A glimpse into NewFronts strategies

By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a…

YouTube Will Debut a Scripted Comedy From Smosh, but Not on YouTube Red

Schick Hydro on board as brand partner

Popular YouTube comedy duo Smosh is getting into the sitcom business. YouTube announced today that scripted comedy Part Timers starring Anthony Padilla and Ian Hecox (aka Smosh) will debut exclusively on…

MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

Digital production company reaches 150 million viewers from these L.A. digs

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Study: Young People Watch More Than 22 Hours of Online Video a Week

6 out of 10 prefer digital content to TV

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they…

Brands Make Prankvertising Positive

A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

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