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Topic: Defy Media

MTV Star 'Big Black' Boykin Pitches 'Big' New Car in Goofy Videos for Fiat

Not a tiny man, not the usual tiny car

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes

Digital production company reaches 150 million viewers from these L.A. digs

2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Study: Young People Watch More Than 22 Hours of Online Video a Week

6 out of 10 prefer digital content to TV

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they…

Brands Make Prankvertising Positive

A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

Are These YouTube Stars Coming to a Theater Near You?

The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

Dell Taps Defy Media for Back-To-School Campaign

Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers

Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

Morgan Freeman's Extraordinary Reading of 'What the Fox Says'

Meanwhile, De Niro does Miley

It's too soon to tell how the merger of Break Media and Alloy Digital is going to play out. But one of the first video outputs of the new company,…

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