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Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot 200,000 pre-orders for game By Sam Thielman

Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date…

April 16, 2013, 4:01 PM EDT

NBCUniversal Goes It Alone With Non-NewFront Event Digital upfront pitch will have stronger mobile focus By Sam Thielman

NBCUniversal last month broke with the Digital Content NewFront posse of upfront presenters (taking its place: CBS Interactive). Now the company is planning a stand-alone, non-NewFront event it has dubbed “Digital.Amplified.” The…

March 26, 2013, 9:15 AM EDT

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western By Sam Thielman

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

Syfy Lures Dodge With Defiance Online game will hit the market April 1 By Sam Thielman

Defiance is coming April 1, and it's coming in a Mad Maxed-out Dodge Challenger. The massively multiplayer online game will drop at the beginning of the cruelest month, two weeks…

January 7, 2013, 7:29 AM EST

BBC Worldwide America's 'Sinbad' Says 'Open Sesame' to Syfy Fantasy series features Timothy Spall, Dougray Scott By Sam Thielman

Finally, a show with the word "Sinbad" in the title that won't make you think of Jingle All the Way. BBC Worldwide America's Arabian Nights riff Sinbad is coming to NBCUniversal's cable…

September 6, 2012, 5:26 PM EDT

Topic: Defiance