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Topic: Def Jam

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Is Def Jam Pulling Away From YouTube?

It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for…

October 15, 2014, 2:29 PM EDT

A Night to Remember: Brand Genius Awards 2013 Some of the sharpest minds in marketing honored at New York's Capitale

The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family…

September 27, 2013, 2:16 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

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