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Topic: Deep Focus

Deep Focus Snares Nespresso, Nabs BBDO Creative Exec Digital shop gets U.S. social account for CPG brand

Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…

May 20, 2013, 7:00 AM EDT

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

Twitter Drops Music App, Amps Up Media Ambitions Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

April 18, 2013, 12:55 PM EDT

Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried Experts say product could kill smartphones, alter marketing landscape for years to come

Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since…

February 20, 2013, 6:12 PM EST

Tumblr Debuts Agency Program AKQA, Deep Focus, Ogilvy and Droga5 among initial partners

Tumblr has announced a dozen ad agency and technology vendors as the first participants in its A-List Partnership Program, which appears to be similar to Facebook's Preferred Developer Program. Notable…

November 13, 2012, 2:25 PM EST

Social Anxiety The social media manager has a key role for many brands. But can he or she really be called a marketer?

On a humid night in late July, more than 100 social media managers flooded into a downtown Manhattan workspace—but pizza, beer and rubbing elbows with peers weren’t all that was…

September 10, 2012, 12:04 AM EDT

Twitter Loosens Up Its Paid Ad Requirements Would remove Promoted Tweets' followers-first requirement

Twitter CEO Dick Costolo made a point to say in January that the social platform is "not necessarily a media company." That’s still being debated, especially given recent moves, but Twitter…

July 11, 2012, 3:27 PM EDT

Agencies Start to Get Really Anti-Social Once a sought-after label, social marketers say it's now too limiting

Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook.…

July 9, 2012, 12:01 AM EDT

Epix Honors William Shatner's Finest Hour With 'The Long Khan'

Those who appreciated the simple joy of the Eternal Moonwalk tribute to Michael Jackson will love The Long Khan, honoring William Shatner. A user-generated video collection launched by the Epix…

August 4, 2011, 2:10 PM EDT

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