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Topic: deceptive advertising

Advocacy Group Says Mobile Apps for Toddlers Aren't Very Smart

Group files complaints against Fisher-Price and Open Solutions with FTC

Can babies learn to count by using a mobile app? How about learn the alphabet? According to The Campaign for a Commercial-Free Childhood, mobile apps for toddlers from Fisher-Price and Open…

FTC Levies Historic Do Not Call Penalty

Fine comes on 10-year anniversary of Do Not Call

The Federal Trade Commission celebrated the 10-year anniversary of the Do Not Call registry with a $7.5 million civil penalty against Mortgage Investors Corporation, the largest fine the FTC has…

FTC Warns Search Engines to Better Distinguish Ads From Search Results

Letters sent to Google, Bing, Yahoo and 21 others

Search engines, like Google and Bing need to make sure users can easily distinguish between paid and actual search results, or they could run afoul of the Federal Trade Commission. As…

FTC's Privacy Guru Named Head of Bureau of Consumer Protection

Appointment signals privacy will continue to be a commission priority

Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of…

Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim

Frosted Mini-Wheats had claimed it improved kids' brain functions

To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the…

Bayer Threatened With Lawsuit Over Marketing for One A Day

Claims vitamins will prevent disease, CSPI says

Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid…

FTC Updates Guidance for Mobile Ad Disclosures

Last recommendation was issued before Twitter, Facebook and apps existed

At long last, the Federal Trade Commission released updates to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all…

Does ExxonMobil Hate Your Children?

Oil company pressures Comcast to yank issue ad

ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of…

Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie

Mango Crème touted as 'delicious new way to get your vitamins'

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…

POM Shot Down Again by FTC

Company intends to appeal

POM Wonderful just got some not-so-wonderful news. The maker of pomegranate juice and supplements once again has been slapped down by the Federal Trade Commission for deceptively advertising that POM…

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