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Topic: deceptive advertising

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FTC Levies Historic Do Not Call Penalty Fine comes on 10-year anniversary of Do Not Call

The Federal Trade Commission celebrated the 10-year anniversary of the Do Not Call registry with a $7.5 million civil penalty against Mortgage Investors Corporation, the largest fine the FTC has…

June 27, 2013, 12:48 PM EDT

FTC Warns Search Engines to Better Distinguish Ads From Search Results Letters sent to Google, Bing, Yahoo and 21 others

Search engines, like Google and Bing need to make sure users can easily distinguish between paid and actual search results, or they could run afoul of the Federal Trade Commission. As…

June 25, 2013, 2:48 PM EDT

FTC's Privacy Guru Named Head of Bureau of Consumer Protection Appointment signals privacy will continue to be a commission priority

Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of…

June 17, 2013, 4:10 PM EDT

Kellogg's Agrees to Pay $4 Million to Settle Suit Over False Ad Claim Frosted Mini-Wheats had claimed it improved kids' brain functions

To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the…

May 29, 2013, 11:28 AM EDT

Bayer Threatened With Lawsuit Over Marketing for One A Day Claims vitamins will prevent disease, CSPI says

Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid…

May 6, 2013, 2:34 PM EDT

FTC Updates Guidance for Mobile Ad Disclosures Last recommendation was issued before Twitter, Facebook and apps existed

At long last, the Federal Trade Commission released updates to what is known as the Dot-Com Disclosures, guidance for how marketers can make ad disclosures clear and conspicuous across all…

March 12, 2013, 3:24 PM EDT

Does ExxonMobil Hate Your Children? Oil company pressures Comcast to yank issue ad

ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of…

February 15, 2013, 9:43 AM EST

Nutrition Advocates Blast Marketing of Girl Scouts' Newest Cookie Mango Crème touted as 'delicious new way to get your vitamins'

Nutrition advocates chose National Girl Scout Cookie Day to take the organization to task for marketing the organization's newest cookie as "a delicious new way to get your vitamins." "It's bad…

February 8, 2013, 12:36 PM EST

POM Shot Down Again by FTC Company intends to appeal

POM Wonderful just got some not-so-wonderful news. The maker of pomegranate juice and supplements once again has been slapped down by the Federal Trade Commission for deceptively advertising that POM…

January 16, 2013, 2:07 PM EST

FTC's Vladeck to Exit Dec. 31 Deputy director Hardwood named acting director of Bureau of Consumer Protection

David Vladeck, the hard-charging director of the Federal Trade Commission's Bureau of Consumer Protection, is officially leaving on Dec. 31 to return to his faculty position at Georgetown University Law…

December 17, 2012, 1:07 PM EST

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