Topic: DDB Worldwide

Omnicom Strengthens Its Hand in Brazil by Acquiring Grupo ABC's Agencies

Group in key South American market becomes part of DDB

DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital…

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Sheryl Sandberg, Snoop Dogg and more

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop…

Keith Reinhard to Receive Clio Lifetime Achievement Award

How he helped remake the agency landscape

Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape. On Sept. 30, the Clio Awards will…

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers

Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…