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Topic: DDB Worldwide

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

A Major North American Reorganization at Coke Follows Wendy Clark's Departure

2 senior execs to split marketing chores

A year of marketing changes at Coca-Cola was capped off today by a major North American reorganization. The shuffling of assets and executives comes a month after Wendy Clark, president…

Omnicom Strengthens Its Hand in Brazil by Acquiring Grupo ABC's Agencies

Group in key South American market becomes part of DDB

DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital…

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Sheryl Sandberg, Snoop Dogg and more

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop…

Keith Reinhard to Receive Clio Lifetime Achievement Award

How he helped remake the agency landscape

Keith Reinhard's creative ideas have informed popular culture for decades, and his business vision helped shape, for better or worse, the contemporary agency landscape. On Sept. 30, the Clio Awards will…

Millennials Are Nearly 4 Times More Likely to Shop on Black Friday Than Boomers

Holidays survey doesn't bode well for economy, but could be good for Groupon, LivingSocial

Baby Boomers are hardly gearing up for Black Friday, while perhaps surprising, more than a quarter of millennials plan to hit the mall hard next week. That's according to DDB Worldwide's new research,…

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