DDB New York | Adweek
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Topic: DDB New York

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Does a Person Need to Be Physically Present for a Brand Experience to Resonate? The Internet, mobile ubiquity and social media are changing the way we connect

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the…

March 3, 2014, 9:58 PM EST

Co-creation Is Key to a Successful Agency-Client Relationship Shared failure can be a great teacher

For an ad agency to be a successful business partner, it’s important that it truly act as a partner. And, as scary as it may seem, that means inviting clients…

October 28, 2013, 9:59 PM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Ad of the Day: 4-Year-Old Fulfills His Bucket List Beautiful, heartbreaking follow-up to #FirstWorldProblems

DDB in New York and the clean-water organization WATERisLIFE already proved a powerhouse pairing with last year’s #FirstWorldProblems campaign, which riffed on the popular hashtag by having poverty-stricken Haitians read…

August 8, 2013, 1:34 PM EDT

JCPenney Turns to Kraft's Debra Berman for Marketing Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

August 5, 2013, 5:48 PM EDT

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…

April 8, 2013, 6:12 PM EDT

Top 10 Commercials of the Week: Jan. 4-11 Coke refreshes its polar bears, Target makes groceries fashionable, and Burberry finds its Romeo

This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world. Many…

January 11, 2013, 9:09 AM EST

New York Lottery Rolls Out New Campaign Powerball ticket prices double as jackpot grows

Win Powerball, and you can hire Cyndi Lauper to serve as your personal house musician. So says a 2012 New York Lottery campaign running under the new tagline, “Yeah, that kind…

January 24, 2012, 6:25 AM EST

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