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Topic: DDB New York

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

September 14, 2014, 7:30 PM EDT

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

September 2, 2014, 10:12 AM EDT

Sept. 11 Will Never Be Forgotten for This Dance Troupe How the NYC Ballet stood tall the day the Twin Towers fell

Production: Gold The New York City Ballet was in Parma, Italy, when the news arrived on Sept. 11, 2001, that the Twin Towers had been attacked. Heartbroken and almost 4,000 miles…

June 22, 2014, 6:59 PM EDT

How Between Two Ferns Landed Obama Zach Galifianakis never thought he’d interview the president

The Originator Award Programming - Gold Rumpled comedian turned movie star Zach Galifianakis couldn’t believe his good fortune—seriously, he couldn’t grasp it. After being ushered through the White House gates this spring, he…

June 22, 2014, 6:55 PM EDT

Strategic Planning Builds Brands Through Real-Time Multitasking Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

May 13, 2014, 5:58 AM EDT

Each Page of This 'Drinkable Book' Is a Water Filter That Removes Deadly Bacteria DDB charity project purifies as it educates

Drinking is fundamental. With that thought in mind, DDB New York and Water Is Life have authored a Drinkable Book that not only educates at-risk populations on sanitation and hygiene, but…

May 2, 2014, 8:50 AM EDT

Does a Person Need to Be Physically Present for a Brand Experience to Resonate? The Internet, mobile ubiquity and social media are changing the way we connect

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the…

March 3, 2014, 9:58 PM EST

Co-creation Is Key to a Successful Agency-Client Relationship Shared failure can be a great teacher

For an ad agency to be a successful business partner, it’s important that it truly act as a partner. And, as scary as it may seem, that means inviting clients…

October 28, 2013, 9:59 PM EDT

Adweek's Top 10 Commercials of the Week Adobe clicks, Doritos crashes, and Burger King really Satisfries

Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu…

September 27, 2013, 9:23 AM EDT

Ad of the Day: 4-Year-Old Fulfills His Bucket List Beautiful, heartbreaking follow-up to #FirstWorldProblems

DDB in New York and the clean-water organization WATERisLIFE already proved a powerhouse pairing with last year’s #FirstWorldProblems campaign, which riffed on the popular hashtag by having poverty-stricken Haitians read…

August 8, 2013, 1:34 PM EDT

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