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Topic: DDB New York

Omnicom Is Creating One Mega-Studio by Combining 3 Production Departments

Pools resources to focus on content, real-time marketing

This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style. As part of an effort to more effectively serve a wide range of global clients across agencies, the…

This Adorable New Ad From IAMS Dog Food Is Guaranteed to Make You Cry

DDB New York channels 1999 'Casey'

In 1999, IAMS released what the dog food maker calls its most effective spot—and what we call certainly its most blubber-worthy. "Casey" followed the story of a girl and her…

JWT's Matt Eastwood Hates That Agencies Are So Down on Each Other

New global creative chief says we can learn from the Aussies

Photo: Alfred Maskeroni Specs Who Matt Eastwood New gig Worldwide chief creative officer, JWT Old gig New York CCO, DDB Age 46 Twitter @mattinnewyork   What do you look forward to in this job? Seeing if I can do…

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments

Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you. The tournament's organizers are paying an artist to climb up to a billboard…

Sept. 11 Will Never Be Forgotten for This Dance Troupe

How the NYC Ballet stood tall the day the Twin Towers fell

Production: Gold The New York City Ballet was in Parma, Italy, when the news arrived on Sept. 11, 2001, that the Twin Towers had been attacked. Heartbroken and almost 4,000 miles…

How Between Two Ferns Landed Obama

Zach Galifianakis never thought he’d interview the president

The Originator Award Programming - Gold Rumpled comedian turned movie star Zach Galifianakis couldn’t believe his good fortune—seriously, he couldn’t grasp it. After being ushered through the White House gates this spring, he…

Strategic Planning Builds Brands Through Real-Time Multitasking

Big ideas still rule

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends. Illustration:…

Each Page of This 'Drinkable Book' Is a Water Filter That Removes Deadly Bacteria

DDB charity project purifies as it educates

Drinking is fundamental. With that thought in mind, DDB New York and Water Is Life have authored a Drinkable Book that not only educates at-risk populations on sanitation and hygiene, but…

Does a Person Need to Be Physically Present for a Brand Experience to Resonate?

The Internet, mobile ubiquity and social media are changing the way we connect

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the…

Co-creation Is Key to a Successful Agency-Client Relationship

Shared failure can be a great teacher

For an ad agency to be a successful business partner, it’s important that it truly act as a partner. And, as scary as it may seem, that means inviting clients…

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