Topic: DDB Brussels

Ikea Creates a Photo App That Lets You Take Only One Picture Ever

Bringing thoughtfulness back to the art form

Ikea Belgium wants to save what it considers the dying art of photography ... by creating an app that only lets users snap one picture.  Titled "Klikk" (or "Click," in Dutch),…

Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each…

Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills

CPG thinks the social tool will produce sales

Some 75 days since Vine hit the scene, marketers large and small have tested the Twitter app that lets them publish six-second videos on the social site. But are the…