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Topic: Ddb

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Playing with brand equity is hazardous to your career

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the…

Max Greenfield Helps the Hipster Hamburglar Push McDonald's Sirloin Burgers

New Girl star's daily lovin' updates

The Hamburglar got the Internet's attention last week—the jury is still out on whether he's hot or creepy—but he won't be pitching the Sirloin Burger on TV, at least not this…

Ad of the Day: SNL's Coneheads Remake the 'Jake From State Farm' Commercial

Dan Aykroyd and Jane Curtin dust off their '70s characters

The "Jake From State Farm" phenomenon shows no signs of slowing down, as the insurance company and DDB Chicago just remade the famous 2011 ad with Dan Aykroyd and Jane…

This Fake Erotic Video Uploaded to Pornhub Is Actually a PSA (but It's Still NSFW)

DDB targets porn watchers

DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA for the Alcázar…

McDonald's Invented This Clever Takeout Bag That's Also a Tray

A game-changer, probably

Here's a nifty invention for people brave enough to eat McDonald's—the new "BagTray" from DDB Budapest. It is, as it sounds, a bag that's also a tray. Just tear off a…

Qualcomm Tries to Humanize Smart Technology With First Branding Campaign

DDB work asks 'Why wait' for the future?

It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is…

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

Women claim 6 top roles in 6 months

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Six women have been named to creative chief positions—at FCB, Young &…

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

L'Oréal's media search, meanwhile, is just beginning

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and media…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief marketing…

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

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