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Topic: Ddb

Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists Miracle-Gro makes a cut, Extended Stay America stays put

Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster…

January 23, 2015, 7:22 PM EST

W+K's Icaro Doria Heads to DDB Fills New York CCO role vacated by Matt Eastwood last year

The New York office of DDB has found its new creative chief in Brazil. Icaro Doria, a native of Brazil and an executive creative director at Wieden + Kennedy in Sao…

January 14, 2015, 10:32 AM EST

Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts And Pandora jewelry taps Grey to lead creative efforts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus…

January 9, 2015, 2:01 PM EST

Mercedes' Longtime Shop Gets Into Auto Products Merkley takes on Armor All, STP and other brands

An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include…

January 8, 2015, 2:56 PM EST

American Cancer Society Exec Hires a Shop She Worked With at Wrigley DDB succeeds The Martin Agency

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30…

January 7, 2015, 2:17 PM EST

A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From McDonald's Unlikely path to greatness

DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of cheese, narrated…

January 5, 2015, 11:39 AM EST

State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

December 11, 2014, 7:49 AM EST

New York Lottery Drops Longtime Agency DDB McCann N.Y. wins creative account, as UM lands media

McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said. IPG's media network…

November 17, 2014, 9:28 AM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

DDB Employees Read Mean Tweets About Their Ads That campaign wasn't as great as you thought

DDB Canada takes a page from Jimmy Kimmel's playbook in this amusing video, in which employees read mean tweets about their work. The staffers seem both entertained and mildly horrified as…

November 11, 2014, 7:42 AM EST

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