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Topic: Ddb

New York Lottery Cuts to Finalists DDB has been lead creative agency since 2001

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB…

July 31, 2014, 5:05 PM EDT

Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist DDB explains new campaign

IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat…

July 28, 2014, 5:02 PM EDT

DDB Adds Another Mars Brand Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

July 24, 2014, 3:18 PM EDT

Electrolux Moves Business to Zenith Media Snags media planning and buying from Prometheus

Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus. The Publicis Groupe shop won the business after a…

July 23, 2014, 10:48 AM EDT

Why Actually Talk to People When You Can Just Speak in Netflix References? Streaming service helps you break big news (and hearts) in new ads

To help expand its reach in Canada, Netflix has released a series of new ads that play off the streaming video service's role as a sort of cultural watering hole…

July 14, 2014, 1:45 PM EDT

Neutrogena Warns Men Not to Wash Their Junk and Their Face With the Same Soap Yes, it's called Junkface

Neutrogena is very concerned about "Junkface," which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the…

July 9, 2014, 10:56 AM EDT

Ad of the Day: The Year's Sweetest Home Improvement Ad Will Brighten Your Day Joy is one project away

The storytelling is exceptionally strong in "The Perfect Daughter," a Promart Homecenter spot by Fahrenheit DDB in Lima, Peru, that won a silver Lion in Film last week at Cannes. Directed…

June 25, 2014, 10:35 AM EDT

DDB Australia's Chris Brown Takes New York CEO Role Peter Hempel shifts to CEO of DDB Group

DDB has reached into its Australian group again to find a leader for its New York office. Chris Brown, who since 2012 has been Australian CEO of DDB Group, is now…

June 24, 2014, 1:53 PM EDT

For Key Brands, Georgia-Pacific Hires 4 New Agencies Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

June 13, 2014, 4:41 PM EDT

McCann Erickson Is Cigna's New Lead Creative Agency OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

June 11, 2014, 9:18 AM EDT

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