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Topic: Ddb

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Coca-Cola Spreads Happiness Online With Emoji Web Addresses Domains for every joyful face

Coca-Cola hasn't had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the…

February 19, 2015, 3:38 PM EST

Is Cannes Ready for a 'Lioness' Category for the Best Pro-Woman Advertising? Festival responds to DDB Sydney's idea

A creative team from DDB Sydney gives the Cannes Lions logo a sex change—and proposes a "Cannes Lioness" category—as a way of challenging the creative festival to reward work that…

February 19, 2015, 11:56 AM EST

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been…

February 16, 2015, 12:00 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

An Exclusive Tour of Spike Lee's Office at His Brooklyn Agency Full of projects in progress and personal touches

When the old-guard shop DDB wanted its own Spike Lee joint, it gave the filmmaker an agency. Since 1997, SpikeDDB has been creating campaigns for big-name clients like Chevrolet, Cadillac,…

February 10, 2015, 4:30 PM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

February 6, 2015, 8:36 AM EST

Common Follows Up His Super Bowl Voice Work for Microsoft With This NBA Ad DDB's spot for the All-Star Game

Common is a busy man these days, winning a Golden Globe (for the song "Glory" from Selma), getting nominated for two Grammys and an Oscar (also for "Glory"), and providing…

February 5, 2015, 11:05 AM EST

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