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Topic: DCNF13

Man Happily Eats Insects for Snapple Video Series 'Caterpillars taste like corn chips'

Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1. “I’m a bigger fan of crickets than caterpillars,”…

April 28, 2013, 11:47 PM EDT

This Is Why Advertisers Need to Get Serious About Video Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

April 28, 2013, 11:46 PM EDT

These YouTube Stars Represent a Massive Media Shift How long before advertisers commit?

Howard Hughes used to house some of his space-age airplanes in a hangar in an industrial area of Los Angeles. These days, a different kind of mad experimental genius can…

April 28, 2013, 11:45 PM EDT

Meet Some of YouTube's Core Talent Talent pool has Web video natives, traditional TV vets, total newbies

YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…

April 28, 2013, 11:45 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

The Week's News from the Ad Cave Headlines, plus a preview of our DCNF Web video special

The Adweek Apr. 29-May 5

April 26, 2013, 2:02 PM EDT

Live From Yahoo, It’s Saturday Night Live! Deal includes 38 seasons of archival content

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add…

April 24, 2013, 11:08 PM EDT

CNBC Gets Serious About Web Video With Puppets and Bacon Tacos Going lighter and broader

When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers,…

April 21, 2013, 11:59 PM EDT

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