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Topic: DCNF13

Man Happily Eats Insects for Snapple Video Series

'Caterpillars taste like corn chips'

Andrew Zimmern, star of Travel Channel’s Bizarre Foods America, devoured a plate of insects for a Snapple multimedia series that debuts May 1. “I’m a bigger fan of crickets than caterpillars,”…

This Is Why Advertisers Need to Get Serious About Video

Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

These YouTube Stars Represent a Massive Media Shift

How long before advertisers commit?

Howard Hughes used to house some of his space-age airplanes in a hangar in an industrial area of Los Angeles. These days, a different kind of mad experimental genius can…

Meet Some of YouTube's Core Talent

Talent pool has Web video natives, traditional TV vets, total newbies

YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…

Twitter and Facebook Are Poised to Challenge YouTube

The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

Univision Takes Its Bilingual Video Platform to Mobile

Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

The Week's News from the Ad Cave

Headlines, plus a preview of our DCNF Web video special

The Adweek Apr. 29-May 5

Live From Yahoo, It’s Saturday Night Live!

Deal includes 38 seasons of archival content

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add…

CNBC Gets Serious About Web Video With Puppets and Bacon Tacos

Going lighter and broader

When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers,…

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