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Topic: DCNF13

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

April 30, 2013, 2:00 PM EDT

Yahoo's Mayer: I Love Advertising and Content Exec appears at company's NewFronts

Yahoo CEO Marissa Mayer made her first major appearance before the ad community at the company’s second annual NewFronts executive in New York. During her introductory remarks the exec introduced…

April 30, 2013, 9:54 AM EDT

Microsoft Pitches New Content, Fields Technical Glitches NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were…

April 30, 2013, 7:48 AM EDT

After Streaming Kills Cable, Where Will the Content Come From? Mutually assured survival

To echo a familiar refrain, consumers are mad as hell and not about to take it from cable companies anymore! Networks are dinosaurs who think the big asteroid in the…

April 29, 2013, 11:07 PM EDT

Condé Nast Entertainment Says It's All About Digital Video Exec Whitney Hill talks new business

Specs WhoWhitney Hill Age 36 New gig svp, business development and strategy, Condé Nast Entertainment Old gig svp, strategic partnerships and global digital business, Sony Music Entertainment What does the new job entail? First, establish delivery…

April 29, 2013, 10:07 PM EDT

A Very Brief History of Web Video From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

April 29, 2013, 10:06 PM EDT

Some B-to-B Brands Make Strides in Social Media Still lag their consumer cousins, though

It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a…

April 29, 2013, 10:06 PM EDT

Yahoo Rolls Out New Comedies, WWE Deal Portal pushes further into edgy originals while looking to deepen its library

Yahoo is all about edgy hipster comedy and dude entertainment, right? OK, those are maybe not the first images that pop into your mind when thinking of the portal, home of…

April 29, 2013, 7:00 PM EDT

Weather Pushes Data Targeting, Multiscreen Series Execs introduce several reality/adventure shows for TV/Web/Mobile

Beer is key to understanding what exactly The Weather Company is up to with its much hyped data/ad tech division, WeatherFX. To date, if you’ve had trouble getting a read about what’s…

April 29, 2013, 3:15 PM EDT

HuffPost Live Picked Up by Mark Cuban Cabler Interactive talk show will run for 6 hours a day on AXS TV

AOL's Internet talk show HuffPost Live has been picked up by a cable network, the company announced Sunday. The program will carry a six-hour block on the Mark Cuban-backed AXS…

April 29, 2013, 10:35 AM EDT

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