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Topic: DCNF13

Mobile Content Providers Targeting Tech-Savvy Hispanics

Demo growth and impact front and center at Univision NewFront

Sponsor Univision highlighted the importance of targeting a Hispanic audience on the Web at the Digital Content NewFronts in New York. Univision, Telemundo and other companies with substantial Hispanic units…

AdColony Knows the Secret to Better Click-Through Rates

Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

Disney Launches Story App Aimed at Moms

NewFront event focuses on mobile series and games

While most of the NewFront lineups this week have centered on Web video series, Disney Interactive is taking its moment in front of the ad community to pitch a slew…

YouTube Touts Home-Grown Talent Over Hollywood at Brandcast

Google video platform urges brands to embrace content creation

This year, YouTube embraced being YouTube. Last year, while courting the advertising community at its inaugural Brandcast, Google executives touted the Hollywoodization of YouTube, showcasing 100 funded channels backed by the…

Condé Nast Entertainment Announces New Program Slate at NewFront

Vogue, Wired to get digital channels

Condé Nast Entertainment announced plans to roll out 30 new Web series as it tries to extend its prestige brands to the fast-growing digital video space. CNE president Dawn Ostroff, in…

Blip Inks Deal With Ray William Johnson

Web video pioneer aims for 18-34-year-old demo at NewFront

A reinvented Blip rolled out a handful of original series, provided details on a new content partnership with My Damn Channel, revealed a production deal with YouTube giant Ray William…

CBSi Shows Off Programming Extensions, Diverse Portfolio at NewFront

Les Moonves: "These are not the real upfronts."

Easily the best moment in the CBS Interactive NewFront on Tuesday evening came at the beginning of the presentation, when Les Moonves offered pre-taped advice to both CBSi president Jim…

Alloy Pitching Novel-Inspired Teen Drama

Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy

Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront…

Online Video Ads Have Higher Impact Than TV Ads

Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

Comedy Is King at the Hulu NewFront

Host Seth Meyers flogs new cartoon series, The Awesomes

For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions. The exception to the rule this season—likely because it’s run by networks who…

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