Topic: DCNF 2014-15
Agency proclaims a 'fearless investment in creativity'
By Christopher Heine on May. 1, 2014 - 2:22 PM EDT
DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…
Sam Thielman gets a taste of things to come
May 1, 2014, 9:03 AM EDT
The new CEO puts on a good show and introduces intriguing marketing opportunities.
Johnson & Johnson and Heineken have beta-tested 'Google Preferred'
By Michelle Castillo on Apr. 30, 2014 - 11:46 PM EDT
YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…
Clients include History, MGM and PETA
By Sam Thielman on Apr. 30, 2014 - 9:57 PM EDT
Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…
Also discloses interesting online data
By Christopher Heine on Apr. 30, 2014 - 7:38 PM EDT
At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…
Emma Bazilian surveys the Tony proceedings
Apr 30, 2014, 4:26 PM EDT
Another three magazine titles added to the YouTube video slate—and a whole new video hub to watch out for.
Michelle Castillo on a rebrand of a rebrand
Apr 30, 2014, 1:28 PM EDT
With its new name, the Glam network takes a new direction.
Media shop gets first look at Bryan Cranston's new series
By Christopher Heine on Apr. 30, 2014 - 11:35 AM EDT
Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…
But video services like Netflix and Amazon Prime are catching up
By Melissa Hoffmann on Apr. 29, 2014 - 10:54 PM EDT
Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…
Rolls out 16 star-laden programs
By Michelle Castillo on Apr. 29, 2014 - 6:52 PM EDT
AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce…