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Topic: DCNF 2014-15

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1, 2014, 2:22 PM EDT

At the Hulu NewFront, TV and Food Are on Demand [Video] Sam Thielman gets a taste of things to come

The new CEO puts on a good show and introduces intriguing marketing opportunities.

May 1, 2014, 9:03 AM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

This L.A. Agency Creates Standout Ads for Big-Ticket Projects Clients include History, MGM and PETA

Specs Who Steph Sebbag (l.), president, and Andy Robbins, evp, motion pictures and interactive What Full-service creative agency Where Los Angeles When you’re thisclose to Hollywood, you tend to think a lot about…

April 30, 2014, 9:56 PM EDT

Scripps Pitches Web Shows With Vanilla Ice and Rev Run Also discloses interesting online data

At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…

April 30, 2014, 7:37 PM EDT

Condé's NewFront Brings the Glamour Hard [Video] Emma Bazilian surveys the Tony proceedings

Another three magazine titles added to the YouTube video slate—and a whole new video hub to watch out for.

April 30, 2014, 4:26 PM EDT

Glam NewFront Is Now a la Mode [Video] Michelle Castillo on a rebrand of a rebrand

With its new name, the Glam network takes a new direction.

April 30, 2014, 1:28 PM EDT

Crackle and Spark Ink NewFronts Deal Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

April 30, 2014, 11:35 AM EDT

Viewing Habits Show Traditional TV Networks Still Reign Supreme But video services like Netflix and Amazon Prime are catching up

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…

April 29, 2014, 10:53 PM EDT

AOL Doubles Down on Web Shows With James Franco, Steve Buscemi Rolls out 16 star-laden programs

AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce…

April 29, 2014, 6:52 PM EDT

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