Topic: DCNF 2014-15

5 Tech Brands that Made Noise at NewFronts This Week

Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too

Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

7 Media Brands Shaking Up the 2014 NewFronts

Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

The PopSugar NewFront Is a World of Pink Churros [Video]

Michelle Castillo in a sea of girliness

A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.

Wall Street Journal to Advertisers: We're More Innovative Than You Think

Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

At the YouTube Brandcast NewFront, Pharrell at Least Is Happy [Video]

Michelle Castillo and some all-new Internet superstars

Hubris to the power of 10 from Vice's Shane Smith, just one of the Internet personalities making online video for marketers to put their ads next to.  

PopSugar Announces First Scripted Series

Eight new shows join 11 returning ones

It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping…

Crackle's Newfront Is a Story That Mixes Old and New

Sam Thielman finds Bryan Cranston in another new home post-Bad

New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company. 

DigitasLBi and SimpleReach Team for Comparative Metrics

Give brands another option for campaign analysis

DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…