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Wall Street Journal to Advertisers: We're More Innovative Than You Think Unveils video magazine and digital series

The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied…

May 2, 2014, 2:09 PM EDT

From the Ad Cave: The 2013 New Fronts Rated This week's news from the Ad Cave plus our experts on the DCNF

The Adweek may 6-12

May 3, 2013, 3:04 PM EDT

9 Reasons the NewFronts Didn't Get TV Dollars Last Year And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…

April 11, 2013, 3:54 PM EDT

Grab Grabs Newfront Dollars Upstart video distribution firm inking 7-figure deals

It’s way too soon to tell whether the spate of Newfront/upfront type events held this spring will pay off for the digital ad world in the form of a flood…

June 20, 2012, 12:00 AM EDT

Highlights From Adweek's NexTech @DCNF Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

May 2, 2012, 4:57 PM EDT

NBC Boosts Digital Initiatives at NewFront Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

May 2, 2012, 3:59 PM EDT

David Carey: Be Unorthodox Hearst Magazines president talks about shaking up industry culture

At a time when magazines need to create content for a variety of platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have…

May 1, 2012, 10:05 PM EDT

The Problem With the Digital Upfront Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

April 30, 2012, 12:01 AM EDT

Disney Turns to Mobile Apps as Show Pilots Interactive division planning its second Web show based on popular iPhone game

Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…

April 26, 2012, 11:44 AM EDT

Yahoo Planning Scripted Series Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

April 25, 2012, 5:31 PM EDT

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