Topic: David Poltrack
Type
CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season
Research boss says smarter measurement, targeting could usher in 'golden age'
Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to…
CBS’ Poltrack Unveils New Media Planning Tool
Advertising Week presentation to focus on TV word-of-mouth affinities
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…
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