Topic: David Ogilvy

Why David Mamet Wants to Direct Ads Again

The Pulitzer Prize winner on his admiration for salesmen, and whether advertising can be art

Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film Other gigs Playwright, screenwriter, film director, essayist You've signed with Aéro Film to direct ads again. Why now? Well, I like to work. And…

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

The Breast of Advertising

From Hooters to the cover of 'Time,' does the strategy sell or repel?

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack.…

Calling Mr. Hathaway

Saks and Fairchild’s 'Footwear News' revive David Ogilvy’s eye patch icon

For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a…

Bill Bernbach: Creative Revolutionary

On the centennial of his birth, a look back

Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the…

Why Silicon Valley Can't Sell

Or, why luring big brands to platforms is its next big problem

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in…

David Ogilvy & Me

The Oxford dropout turned his sights on advertising—and became a legend

David Ogilvy (D.O. on his memos) died in 1999 at 88. He was born June 23, 1911 (the same year as Ronald Reagan), and would have been 100 this week.…

Past Perfect

Considering the highlights of David Ogilvy's revolutionary work in context

David Ogilvy is the most familiar brand name in advertising. His fame lives on in the name of a global company, on the dust-jackets of two books worth reading (and…

The Fantastic Real Life Adventures of Advertising Genius David Ogilvy

David Ogilvy

The First (and Last) Adman

Thoughts on the writer, rule-maker, and business genius

Among the giants of modern prose must be David Ogilvy. Confessions of an Advertising Man, a book my advertising-man father gave me to read when I was 12 (an age of…