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Topic: David Ogilvy

Noreen O'Leary, One of Advertising's Most Iconic Journalists, Has Died

For 31 years, her Adweek profiles and agency coverage set the bar

Noreen O'Leary, a giant of advertising journalism who spent the past 31 years perfecting her craft at Adweek, passed away Saturday after a battle with cancer. She was 59. A native…

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Departing Ogilvy CEO Miles Young Reflects on Tempering a Proud Legacy With Humility

Building a global empire, but not 'an establishment brand'

For nearly 35 years, Miles Young's life has been built around Ogilvy & Mather, the agency where he consistently climbed the ranks, eventually becoming global CEO in 2008. Now with Young's…

Want to Produce Craft Beyond the Norm? Hire Confident Oddballs

Embracing peculiarity can be a strong creative force

In the late 1960s, arguably the heyday of our industry, advertising icon David Ogilvy wrote a five-point memo to his office managers worldwide, noting "the characteristics which suggest to [him]…

Why David Mamet Wants to Direct Ads Again

The Pulitzer Prize winner on his admiration for salesmen, and whether advertising can be art

Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film Other gigs Playwright, screenwriter, film director, essayist You've signed with Aéro Film to direct ads again. Why now? Well, I like to work. And…

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency

So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

The Breast of Advertising

From Hooters to the cover of 'Time,' does the strategy sell or repel?

Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack.…

Calling Mr. Hathaway

Saks and Fairchild’s 'Footwear News' revive David Ogilvy’s eye patch icon

For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a…

Bill Bernbach: Creative Revolutionary

On the centennial of his birth, a look back

Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the…

Why Silicon Valley Can't Sell

Or, why luring big brands to platforms is its next big problem

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in…

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