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Topic: David Matathia

Here's Why Brands Are Speaking Spanish in General Market Ads

Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

Hyundai Buys Solo Sponsorship of Hulu's Mario Batali Show The High Road

Series will promote the new Genesis

Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York,…

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