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Topic: David Beckham

5 Sports Superstars Who Are Mega Marketers Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

September 9, 2014, 8:35 AM EDT

Is Tim Howard the Perfect Brand Partner? World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

July 14, 2014, 6:31 AM EDT

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

June 10, 2014, 10:19 AM EDT

He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials Pepsi, Adidas, H&M and more

David Beckham is retiring from professional soccer, but he'll never stop making ads. One of the world's most prolific pitchmen, the former England captain has sold everything from underwear and…

May 17, 2013, 12:14 PM EDT

David Beckham Sprints Around in His Undies for Guy Ritchie and H&M 'I'm pregnant,' says one viewer

H&M, which used to pimp clothes from Madonna, has now hired her ex, Guy Ritchie, to film this spot for the David Beckham Bodywear collection. Of course, it stars Beckham,…

February 6, 2013, 4:54 PM EST

Romeo Beckham, 10, Makes Spirited Ad Debut for Burberry Runs circles around the other models

Burberry's new spot for its spring/summer 2013 collection features a number of British models: Cara Delevingne, Edie Campbell, Charlotte Wiggins, Charlie France, Alex Dunstan and Max Rendell. But it's 10-year-old…

January 3, 2013, 1:10 PM EST

David Beckham's Latest H&M Ads: Less Skin, More Porn 'Stache Still, beggars can't be choosers

Most of the time I say, "Screw you, H&M!" Screw your pseudo-celebrity ad campaign with the laconic, tone-deaf Lana Del Rey. And screw your limited-time, impossible-to-get discount duds from hotshot…

November 13, 2012, 11:10 AM EST

David Beckham Looms Large as H&M Erects Silver Statues Giant figures invade N.Y., L.A., S.F.

David Beckham is bigger than ever, in almost every way, now that Spellbound Media and Zenith Optimedia have unleashed giant silver statues of the footballer around three U.S. cities for…

August 17, 2012, 10:21 AM EDT

David Beckham Bends It Like Beethoven in Samsung Ad Kicks out 'Ode to Joy' with soccer balls

I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it…

May 24, 2012, 12:21 PM EDT

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