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Topic: David Beckham

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

How Dr. Martens Army Boots Conquered the Fashion World

Guess who sparked the trend that keeps coming back in style?

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete…

David Beckham Finds a Somewhat Less Chiseled Partner for Latest Underwear Ads

James Corden helps spoof H&M

The earnest, staid tone of underwear advertisements easily lends itself to parody. And while that tactic has been on trend, new Late Late Show host James Corden has taken it…

Ad of the Day: Adidas Relaunches Superstar Shoe With Non-Superstars David Beckham and Pharrell

It's not about the fame and fortune

David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas. Johannes Leonardo in…

David Beckham Has a Really Difficult Time Keeping His Clothes on in Ads [Video]

As illustrated in this supercut of the soccer star

We've been gawking at him since he first stepped onto the pitch 22 years ago. Not much has changed since. The footballer turned international star has commanded our attention with…

David Beckham Invites You to Travel the World, Drinking His Scotch, in Ad From Guy Ritchie

Meet the very stylish Haig Club

If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your…

5 Sports Superstars Who Are Mega Marketers

Iconic athletes who became brands

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to for…

Is Tim Howard the Perfect Brand Partner?

World Cup phenom already has deals with Nike, McDonald's—more on the way?

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score. The 35-year-old American, who also plays for Everton in England,…

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun

Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

He Shoots, He Scores: David Beckham's 10 Most-Viral Commercials

Pepsi, Adidas, H&M and more

David Beckham is retiring from professional soccer, but he'll never stop making ads. One of the world's most prolific pitchmen, the former England captain has sold everything from underwear and…

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