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Topic: David Baser

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Facebook Has Simplified Its Ad Creation and Measurement Tools System redesign focuses on campaign outcomes

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social media platform. It wants to help…

October 8, 2013, 1:01 PM EDT

Facebook Doubles Stats for Ad Buyers Granular looks at demos and reach now avail

Even as Facebook looks to seriously pare down the number of ad products it offers, advertisers now have "more than double" the numbers to reference when analyzing the effectiveness of…

June 26, 2013, 2:05 PM EDT

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