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Topic: Dave Ridley

Type
Southwest Airlines (Finally) Selects a Shop New agency to craft new brand positioning

Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the business.…

July 3, 2012, 1:51 PM EDT

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