Dave Ridley | Adweek Dave Ridley | Adweek

Topic: Dave Ridley

Southwest Airlines (Finally) Selects a Shop New agency to craft new brand positioning

Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the business.…

July 3, 2012, 1:51 PM EDT