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Topic: Dave Ridley

In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence

And Stephen King talks storytelling

IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.…

Southwest Airlines (Finally) Selects a Shop

New agency to craft new brand positioning

Finally, there's a winner. Southwest Airlines has hired TBWA\Chiat\Day for a key creative assignment after a lengthy review. The Omnicom Group shop's Playa del Rey, Calif. office will handle the business.…

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