Advertisement

Topic: Dave Poltrack

Type
CBS’ Poltrack Unveils New Media Planning Tool Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

October 3, 2012, 4:15 PM EDT

Catalina: Marketers Waste Millions on Wooing Demos Consumer data will render sex- and age-based targeting obsolete

Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…

July 17, 2012, 9:03 PM EDT

Advertisement