Topic: Dave Poltrack
Type
CBS’ Poltrack Unveils New Media Planning Tool
Advertising Week presentation to focus on TV word-of-mouth affinities
CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…
Catalina: Marketers Waste Millions on Wooing Demos
Consumer data will render sex- and age-based targeting obsolete
Nearly a century after John Wanamaker first gave voice to the entropic theory of advertising, marketers remain in thrall to a fundamentally profligate system. “Half the money I spend on advertising…
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