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Topic: data

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

9 Interesting Digital Marketing Stats From the Past Week

Livestreaming is becoming a popular tool for brands

The past week was another intriguing one for interactive marketing data. Here are nine stats that jumped off the digital page: 1. Lots of brands have tested Periscope and Meerkat Livestreaming marketing…

6 Ways Netflix Viewing Habits Vary Around the World

The first look at how platform's global use differs by place and device

BARCELONA, Spain—No two nations are alike, and apparently neither are their Netflix habits. It has barely been three months since the Los Gatos, Calif., company announced its worldwide expansion at the Consumer…

How FiveThirtyEight Adapted Its Election Model to Predict the Next Oscar Winners

Big night coming for The Revenant

FiveThirtyEight, the ESPN-owned data-driven news site, has become famous for its accuracy in predicting the outcomes of the past two presidential elections. But over the last few years, the site…

9 Eye-Opening Digital Marketing Stats From the Past Week

Snapchat takes on the Super Bowl

It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views…

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…

Why These New Podcast Measurement Tools Are Music to Advertisers' Ears

Faulty technology is inflating numbers

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Mashable's CRO sees 4-year lag in transformative insights

brightcove.createExperiences(); "While we're in the golden age of innovation, we're in the stone age of data." So says Mashable chief revenue…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

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