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Topic: data

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day

And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle

Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

5 Agency Leaders on Which Industry Changes Keep Them Up at Night

Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

Infographic: What Marketers Talked About Most in 2014

CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12

Instagram breaks 300 million as marketers go big on data and tech

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for next year. 1. An Integral Ad Sciences…

Here's How GM Uses Social Data to Improve Cars

Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program

Only top advertisers allowed

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling…

Are Brands Afraid of Sharing Their Consumers' Data With Facebook?

Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

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