Topic: data
Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…
Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union…
Specs Age 47 Day job Chairman, CEO, Momentum Worldwide New assignment Chairman, 4A’s(two-year term started in June) Why take on the chairman role at the 4A’s? Aren’t you busy enough? Well, I’m a huge believer…
Given that performance advertising still tends to dominate the online ad world, and given that banners remain stubbornly cheap, the industry is rife with companies claiming to have just the…
The online ad industry often touts its ability to eliminate the sort of waste that is common in traditional media through its ability to provide superior targeting. But in practice,…
MediaVest USA has named a new analytics director, Brian Terkelsen's first major hire since becoming CEO in June and a sign of the importance he plans to put on data-driven…
It’s no surprise that travelers depend on the Internet to research and plan vacations. According to data from Google, online query activity peaks in July, when searches for domestic travel-related…
CRM giant Salesforce has kept busy these past couple weeks, particularly its social analytics arm Radian6. First Salesforce announced plans to acquire social marketing software company Buddy Media, and then…
Salesforce isn't playing around when it comes to social. Just over a week after announcing that it's buying social marketing software company Buddy Media, the CRM giant inked a deal with…
Headlining Scott Thompson's legacy at Yahoo will probably be the swirl of events that led to his departure after only four months as CEO (though his resume may say otherwise).…
