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Topic: data

Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising…

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

The e-commerce, brick-and-mortar link

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor…

Twitter Hatches a Google Deal Amid Disappointing Earnings

Brands can now buy ads seamlessly from both digital companies

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.…

12 Digital Marketing Stats You Should Know From the Last Week

Including some that could intrigue at the NewFronts

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

The 10 Most Fascinating Digital Marketing Stats of the Week

Like 108 marijuana marketers launch every week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online…

The 10 Most Intriguing Digital Marketing Stats of the Past Week

Game of Thrones is the king of YouTube, and Jim Beam goes big with VR

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of…

Infographic: What Data-Driven Marketing Looks Like in 2015

Consumer demand for personalization makes information the most valuable currency

Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. And these changes have come quickly to match…

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