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Topic: data

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

And Andrew Zimmern is a fan

Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally…

7 Interesting and Fun Digital Marketing Stats From the Past Week

John Oliver is just killing 60 Minutes in online buzz, folks

There's been fascinating data afoot for digital marketers to learn from in the last week, and we've identified seven particularly interesting numbers for your reading pleasure. Enjoy. 1. Parse.ly looked at four…

News Startups Like 'LittleThings' Are Trying to Tackle Viewability Early

But mobile may throw a wrench into their plans

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media…

7 Digital Marketing Stats That Caught Our Eye in the Last Week

Livestreaming and mobile ads march on

It's been another intriguing week in the world of digital marketing data. We learned that livestreaming is quickly coming of age, and mobile advertising continues to explode. Here are seven…

Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging'

Clients stand to gain from real-time stats

Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based…

9 Interesting and Fun Digital Marketing Stats From the Past Week

How much would you pay for a Snapchat beach towel?

From social media uproars to earnings results to digitally-inspired beach towels, it has been an intriguing past several days in the world of digital marketing. Here are nine stats that…

The Best Media Plans Are Those That Are Strong at the Core and the Edges

Advice and reflections from the Media Plan of the Year jury chair

So the judging is about to begin, as agencies polish up (or hurriedly write?) their final entries for Media Plan of the Year 2015, due this Friday, July 17. (If…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

60% of Execs Would Rather Work With Firms That Care About Culture

Focus on that, not dominance or even innovation, in pitches

Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other…

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