Advertisement

Topic: data

Zimmerman Gets an Unusual Assignment From a Publisher Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

February 25, 2015, 2:08 PM EST

10 Must-See Digital Marketing Stats From the Past Week Mobile data overfloweth, while the Swoosh scores via social video

Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. 1. Companies will…

February 23, 2015, 8:00 AM EST

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

February 18, 2015, 3:29 PM EST

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader'

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement managers so…

February 16, 2015, 12:00 AM EST

This Week's 10 Must-See Digital Marketing Stats Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

February 6, 2015, 2:07 PM EST

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

February 2, 2015, 5:56 PM EST

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

February 2, 2015, 5:26 PM EST

The 10 Best Digital Marketing Stats of the Week Social media's newest star is an old airport carpet, plus Super Bowl data

Here are the 10 most fascinating digital marketing statistics from Jan. 25 through 30, including Big Game data, eyebrow-raising earnings figures from Google and Facebook, as well as the curious,…

January 30, 2015, 1:43 PM EST

Here's How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked 'Lift' addresses a nagging industry problem

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help…

January 27, 2015, 1:07 PM EST

This Week's Most Intriguing Digital Marketing Stats It's been a fascinating five days for social media ads

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please…

January 16, 2015, 4:05 PM EST

Advertisement