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Topic: data

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

December 16, 2014, 8:00 AM EST

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12 Instagram breaks 300 million as marketers go big on data and tech

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for next year. 1. An Integral Ad Sciences…

December 12, 2014, 4:59 PM EST

Here's How GM Uses Social Data to Improve Cars Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

December 8, 2014, 12:20 PM EST

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

November 25, 2014, 2:16 PM EST

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program Only top advertisers allowed

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling…

November 21, 2014, 7:00 AM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

Here's How the New Breed of Agency Leaders Will Stay on Top It's a question of attitude, for starters

We are living in what I call the Agility Era--a time when multitudes of people are discussing the importance of being lean and agile. And yes, this makes sense, but…

November 10, 2014, 12:02 AM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

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