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Topic: data

Here's How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

The Media Kitchen created transparency and an even playing field

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to…

How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats

Plus, plenty of retail data

With the presidential election behind us and the holidays ahead, there's been an interesting mix of digital marketing stats this week. Check out seven that caught our eye: 1. Voting at…

The Ad Industry Is Pretty Optimistic About the Future of New Business Opportunities

60% think new work will increase in 2017

In 2016, agencies may have felt that it was more difficult to win new business, especially as more business shifted from retainer to project-based assignments, but the industry seems optimistic…

Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game

Includes viewability and mobile stats for advertisers

Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove…

A Map of 'I Voted' Social Posts Makes the Election Seem Very Close and Very Odd

But digital often doesn't mirror real life

Simply Measured has been tracking people on social media who say they've participated in early voting for the presidential election. For instance, it scraped Twitter, Facebook and other platforms for statements…

Why Women Working in Advertising Need to Stop Apologizing All the Time

New data from a study pioneered by Heat

Women tend to apologize more than they need to for even the smallest of things, like bumping into someone on the street or asking for a minute of the boss'…

How Data Can Fuel Improved Relationships Between Marketers and Agencies

ANA survey reveals 80% of companies rely on it

How essential is data in any marketer's relationship with an agency? According to a new study from the Association of National Advertisers, data plays a key part of that relationship,…

What Chatbots Are Teaching Us About the Future of Marketing

Closing the gap between man and machine

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. David Shing  Alex Fine But a good…

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

It designed 6,000 branded pins in a year

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed…

Hillary Clinton's Digital Staff Gives 6 Marketing Lessons They've Learned From This Bizarre Election

Including brand-jacking, throwbacks and more

There's just over four weeks left in this year's bizarre presidential race, and it's crunch time for Hillary Clinton's campaign. From working a plethora of social platforms to testing sophisticated forms…

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