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Topic: Data Points

Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing

The social media network sees 800 million monthly visitors

As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising…

Infographic: Here's How Much Engagement Brands Got From Back-to-School Social Posts

Dolce & Gabbana and Disney wooed the most fans

Now that the back-to-school frenzy has died down, Origami Logic, a marketing analytics company based in Mountain View, Calif., reviewed the engagement that brands received from back-to-school-related social media posts…

Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Brands need to know they’re not all the same

Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at…

Infographic: How 'Microbloggers' Leverage Their Influence Through Social Media Savvy

For niche experts, channel choice is key

Ever since the line between celebrity and social media celebrity was erased, bloggers have become legitimate influencers across almost all industries, affecting consumer decisions beyond purchasing by acting as both…

Infographic: These Athletes and Brands Created the Most Social Buzz During Rio

Michael Phelps remains golden

From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans…

Infographic: Offline Conversation Is Still the Best Driver of Brand Awareness

New report says word of mouth remains king

For all the hand-wringing missives about the internet replacing actual human interaction, it seems that reports of conversation's demise are greatly exaggerated—at least when it comes to brand awareness. "Many…

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

Here's how brands can catch ‘em all

It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile…

Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps

Once a private medium, now open for business

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever.…

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Mostly men, and they love cognac

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics…

Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets

74% research brews on mobile

Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers…

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