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Topic: Data Points

Type
Infographic: Things Super Bowl Viewers Love (Besides the Big Game) A closer look at their behaviors and interests

How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their…

January 25, 2015, 10:00 PM EST

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

January 12, 2015, 12:02 AM EST

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

December 15, 2014, 12:35 AM EST

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12 Instagram breaks 300 million as marketers go big on data and tech

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for next year. 1. An Integral Ad Sciences…

December 12, 2014, 4:59 PM EST

The 4 Major Digital Ad Formats Face Off Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

November 30, 2014, 11:36 PM EST

This Is What Consumers Want From New Tech And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

November 17, 2014, 12:02 AM EST

Check Out Paper's Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover Along with 9 other big marketing stats from the week

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well…

November 14, 2014, 11:21 AM EST

Is Your Company’s Digital Transformation Really Happening? Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

November 10, 2014, 12:02 AM EST

Here’s How You Can Get People to Want to Click on Your Mobile Ads The majority of the time, phone traffic is an accident

Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile…

October 27, 2014, 12:01 AM EDT

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen Time Warner MediaLab found custom ads brought viewers back to the game

A March Madness case study by Time Warner MediaLab found that customized ads got viewers to "snap back" to the TV from distracting second-screen devices. Infographic: Carlos Monteiro

October 20, 2014, 7:21 AM EDT

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