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Topic: Data Points

Infographic: The Recipe for a Successful Booze Brand

Tradition mixes well with engagement, social media and a dash of celebrity

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends…

Infographic: Tennis Stars Use Social Media to Showcase Brands

Leveraging large followings in endorsement deals

Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC.…

Infographic: Which Wearable Tech Device Will Win?

Demographics and awareness for fitness trackers and smartwatches

In the war of the wearables, the biggest battle is finding the right audience for your innovation. Smart glasses make for a good example: Despite all the hype around Google Glass,…

Infographic: Need a Father's Day Gift? These Are the Top 10 Brands Dads Desire

Unlike frugal-minded moms, new fathers like to splurge

With Father's Day just a few days away, Y&R has released a new study showing how the modern dad differs from his ancestors. Once the definitive "head of the household," dad…

Infographic: The Snack Brands and Foods Moms Really Reach For

Low-carb is less of a priority than you'd think

Low-carb diets may still bring a lot of buzz, but when women need a snack, they're three times more likely to reach for chips, pretzels and crackers over protein-rich choices…

Infographic: How Your Generation Influences the Way You Travel

Where millennials, boomers and Gen X will vacation this summer

Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both…

Infographic: How Periscope and Meerkat Stack Up Against Established Social Apps

Are newcomers gaining real traction?

Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick…

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

Infographic: How Becoming a Mom Changes Millennials' Buying and Media Habits

Their favorite brands and devices

As we'll all (hopefully) take a moment to recognize Sunday, becoming a mother is one of the biggest and most important decisions a woman makes in her lifetime—and it doesn't…

Infographic: Wearable Tech at the Intersection of Function and Fashion

Exclusive Men's Health survey shows guys prioritize style

From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as…

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