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Topic: Data Points

Infographic: a Glimpse Into the Millennial Mind

Their preferred tech, products and ways to engage with brands

Examining the millennial mindset first requires a look into the history of this coveted demo. For most, digital tech has always, or almost always, been a part of life. They lived…

Infographic: What Data-Driven Marketing Looks Like in 2015

Consumer demand for personalization makes information the most valuable currency

Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. And these changes have come quickly to match…

Infographic: Which Streaming Services Are Winning the Battle for Millennial Eardrums?

Pandora, iHeartRadio, Spotify and more vie for awareness

When it comes to music, millennials like it new and they like it now. Numerous streaming and recommendation services have sprung up in response to younger consumers' auditory desires. Five lead…

Infographic: How Digital Is Changing Local Ad Spending

Which traditional media brands are keeping up?

Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year—it…

Infographic: Things Super Bowl Viewers Love (Besides the Big Game)

A closer look at their behaviors and interests

How do the interests of Super Bowl viewers compare to those less invested in the Big Game? Audience measurement firm GfK MRI asked 25,000 U.S. adult Super Bowl fans about their…

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015

Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

The Biggest Risks to Men’s Weight Loss Resolutions: Booze and Binge-Watching TV

They gave up fast food years ago

Eating better and losing weight are consistently among the top New Year's resolutions for a reason—in a society awash in the temptations of food, drink and streaming video, they've become…

10 Must-See Digital Marketing Stats From the Week: Dec. 8-12

Instagram breaks 300 million as marketers go big on data and tech

Here are this week's 10 most compelling data points from the digital marketing space, including what media buyers and marketers have in store for next year. 1. An Integral Ad Sciences…

The 4 Major Digital Ad Formats Face Off

Plus a look at the best and worst verticals for each

Much has been said about the death of the traditional banner ad, and new benchmarking research from Adform highlights the format’s inability to compete with more dynamic digital offerings. Not…

This Is What Consumers Want From New Tech

And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

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