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CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets But almost half are worried about managing this change

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

July 1, 2014, 11:21 PM EDT

The Best-Loved Brands in the LGBT Community Is supporting gay rights good for business?

Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…

June 24, 2014, 10:46 PM EDT

What You'll Be Eating This Year The 2014 food trends

Food is no longer just for survival—or just for enjoyment, either. As the Future Foundation put it, "food has become a prescription we can write ourselves." And with nearly 42…

June 17, 2014, 10:55 PM EDT

World Cup Fever Sweeps the U.S. Millions of young fans make soccer the champion of social media

The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting big boosts…

June 10, 2014, 11:36 PM EDT

Communists, Capitalists Alike Share Concerns About Consumerism Everyone agrees brands should lead the sustainability march

You might think that our differing ideologies would lead citizens of the United States and China to have diverging views on consumerism and spending, but concerns about the planet's future…

May 27, 2014, 10:43 PM EDT

Study Shows Car Ownership Still a Major Priority But we love our phones almost as much as our wheels

It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands…

May 13, 2014, 11:28 PM EDT

Women Consider Friends’ Opinions the Most ‘Trusted Advertising’ Whether shopping for food, vacations or window treatments

It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over…

May 6, 2014, 10:39 PM EDT

Viewing Habits Show Traditional TV Networks Still Reign Supreme But video services like Netflix and Amazon Prime are catching up

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to…

April 29, 2014, 10:53 PM EDT

Canadians Differ From Americans in How They Use Their Smartphones Forget sports scores, they’re too busy emailing

They may be our neighbors to the north, but Canadians' smartphone habits show that they are different from Americans in more than just their abiding love of the French language,…

April 22, 2014, 10:36 PM EDT

Millionaires' Perceptions of Wealth Skew by Age More than 20 million people have very fat wallets

What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby…

April 15, 2014, 11:30 PM EDT

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