Advertisement

Topic: Data Points

Infographic: How Storytelling Is Helping Brands Sell More Products

Detailed stories connect with consumers

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if…

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to…

Infographic: How Programmatic Is Getting a Major Boost This Holiday Season

Advertisers are starting their holiday spend earlier than ever

If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange,…

Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

As shoppers took to their smartphones

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a…

Infographic: What Consumers Really Want From Your Video Content

Plus, how creators can overcome aversion to ads

As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video…

Infographic: What Consumers Want Most in an Online Shopping Experience

Willing to spend more for certain perks

The 2016 holiday shopping season is upon us. With online retailers gearing up to meet consumer demands, finding out what shoppers want from their experiences can provide invaluable insight. Radial,…

Infographic: Multicultural Millennials Take Brand Loyalty Seriously

And 83% want companies to take a stand on issues

Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it…

Infographic: What Business Travelers Want From Apps, and the Brands They Turn to Most

Food and booking capabilities are key

Comfort and ease have always been high priorities for business travelers, and as technology continues to penetrate every aspect of consumers' lives, they have more options to make trips as…

Infographic: What People Are Saying on Social Media About Their Wireless Carriers

Sentiment is surprisingly positive

Complaining about wireless providers is quickly replacing overeating as the great American pastime. The four big providers—AT&T, Verizon, Sprint and T-Mobile—have spent years and hundreds of millions of dollars in…

Infographic: What's Working (and What's Not) for Retail Advertisers

As they plan their next ad budgets

Like all good brand marketers, retail advertisers wanting to drive brand awareness and increase sales are always looking for the best platforms and storytellers to help meet their bottom lines. A…

Advertisement
Advertisement