Topic: data mining

Comcast to Tap Set-Top Data for Advanced Advertising Service NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

January 30, 2014, 1:04 PM EST

Why Companies Need a Head of Content Strategy, Creation and Distribution Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

September 1, 2013, 10:10 PM EDT

Loyal Shoppers Get Beauty Booty Bare Escentuals woos customers with gifts based on data from their purchase history

When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather…

April 22, 2013, 9:18 PM EDT

Pongr Picks Up Israeli Startup Sightec Acquisition allows image-recognition company to zero-in on brand images in UCG photos

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them…

February 25, 2013, 8:00 AM EST

Metaresolver Aims to Hit Refresh on Mobile Ad Targeting Startup building mobile graph from scratch

Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications. Unlike online, brands are pretty much in…

September 26, 2012, 8:00 AM EDT

Supreme Court Seems to Side With Pharma in Big Advertising Case Limits of data mining, commercial free speech at issue

WASHINGTON — Tuesday was a good day at the Supreme Court for healthcare industry researcher IMS Health, big pharma, and advertising. The day was tougher for the State of Vermont…

April 27, 2011, 6:21 AM EDT