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Topic: data mining

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCU+ Powered by Comcast ‘open for business’

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data. The media…

Why Companies Need a Head of Content Strategy, Creation and Distribution

Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

Loyal Shoppers Get Beauty Booty

Bare Escentuals woos customers with gifts based on data from their purchase history

When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather…

Pongr Picks Up Israeli Startup Sightec

Acquisition allows image-recognition company to zero-in on brand images in UCG photos

As more of the Internet’s real estate becomes populated with pictures, companies are racing to develop computer vision technology that can pick out objects in an image and convert them…

Metaresolver Aims to Hit Refresh on Mobile Ad Targeting

Startup building mobile graph from scratch

Mobile advertising is still in its infancy, and mobile ad targeting is hardly in the fetal stage. That doesn’t mean there aren’t already complications. Unlike online, brands are pretty much in…

Supreme Court Seems to Side With Pharma in Big Advertising Case

Limits of data mining, commercial free speech at issue

WASHINGTON — Tuesday was a good day at the Supreme Court for healthcare industry researcher IMS Health, big pharma, and advertising. The day was tougher for the State of Vermont…

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