Topic: Data Management
Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…
Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…
Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But…
Last Friday Facebook announced it was making changes to its data use policy. The company has posted a document online that lays out the full gamut of additions and deletions it…
To keep up with the privacy challenges that grow in lockstep with the booming data economy, privacy management firm TRUSTe today announced that it has raised $15 million in new…
