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Topic: Data Management

Confessions of a Data Broker Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

March 25, 2014, 6:25 AM EDT

Facebook Craves Conversions More Than Clicks Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

March 20, 2013, 8:00 AM EDT

Varick Builds Data Management Platform Partners with eXelate on proprietary software

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…

December 11, 2012, 9:00 AM EST

Facebook Adopts Direct Marketing Tactics for Display Ads Brands can now target user IDs, email addresses, phone numbers

Direct marketing often gets a bad rap. People don’t like talking about mailing lists and CRM if they can instead jaw on about this or that viral/disruptive/engaging/[insert jargon] campaign. But…

August 31, 2012, 4:18 PM EDT

Facebook Moving Toward an Ad Network? Sure Seems Like It Company's recent policy changes stir speculation

Last Friday Facebook announced it was making changes to its data use policy. The company has posted a document online that lays out the full gamut of additions and deletions it…

May 15, 2012, 4:59 PM EDT

Privacy Firm TRUSTe Raises $15M in New Funding Plans to expand products, globalize presence

To keep up with the privacy challenges that grow in lockstep with the booming data economy, privacy management firm TRUSTe today announced that it has raised $15 million in new…

January 23, 2012, 9:00 AM EST

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