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Topic: The Data Issue

Struck Places Easter Eggs in a Location Finder

And just what's behind that interactive zipper?

Specs Who From left: Executive creative director Steve Driggs, CEO Daniel Conner and chief operating officer Pauline Ploquin What Advertising, design and digital agency Where Salt Lake City headquarters It’s not easy creating branded…

Pete Wentz Is Addicted to Reddit

The Internet, all in one spot

Who Pete Wentz Age 33 Accomplishments Member of rock band Fall Out Boy (new album Save Rock and Roll drops April 16); owner of Decaydance Records; host of Oxygen’s tattoo competition series…

What's the Best Time of Day to Send an Email?

Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

Marketers Could Benefit From a Small Data Strategy

Big Data is a damn mess

Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like…

Three Brands That Used Data to Transform Their Media Strategies

Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

Shoppers Prefer Easy Returns Over Quick Shipping

Instant gratification isn’t everything

In the ongoing battle for customers, more and more merchants (Nordstrom, eBay and Walmart among them) have been dangling the carrot of same-day delivery. It’s an enticing idea—and one that…

This Woman Is Keeping Online Ad Companies on Their Toes

The enforcer

The future of online behavioral advertising may lie in the hands of Genie Barton. As vp, director of the Council of Better Business Bureaus’ online behavioral advertising and mobile marketing…

The Man Who Took on Nielsen

PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

You Shouldn't Trust Mobile Location Data

Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

Publishers Are in Love With This New Photo Platform

Useful for advertisers, too

In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a…

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