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Topic: data-driven marketing economy

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Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance Industry on the defense and on notice

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice. "Corporations of all shapes and sizes track what…

January 17, 2014, 4:41 PM EST

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated] With new study, DMA aims to shape privacy debate in Washington

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The…

October 14, 2013, 9:17 AM EDT

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