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Topic: data-driven marketing

Second-Party Data Can Help Brands Get Unique Information at Scale

But use and comfort are crucial first steps

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free.…

Corporate Big Data Gets Wrapped Up in Obama Speech on Government Surveillance

Industry on the defense and on notice

President Obama's highly anticipated speech on government surveillance practices also took aim at commercial data practices, putting the data-driven marketing industry on notice. "Corporations of all shapes and sizes track what…

Direct Marketers Fight Privacy Concerns in Washington

$1 million plus budget set aside

Direct marketers are planning a broad campaign to defend their multibillion-dollar business against attacks by privacy advocates and others in Washington that propose to restrict data mining both online and…

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