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Topic: data brokers

5 Ways Television Changed Dramatically in 2014

For ratings, reality TV and streaming, it was a wild year

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created…

White House Worried About Use of Big Data to Discriminate

Report on privacy due out this week

The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage…

Senators Introduce Bill to Regulate Data Collection

Sets the stage for pushback from the ad industry

Commerce chairman Jay Rockefeller (D-W.Va.) and Sen. Ed Markey (D-Mass.) have introduced a bill to lift the "veil of secrecy" behind data broker data collection practices, making good on a…

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated]

Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

Government Report Calls For Comprehensive Privacy Law

Consumers should have more information, control over personal data

A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information…

Fast Chat: DMA's Peggy Hudson on Defense of Data Marketing

Sets ambitious agenda and forms Data Protection Alliance

Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C.…

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

With new study, DMA aims to shape privacy debate in Washington

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The…

Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers

Condé Nast and Time Inc. sites included in probe

Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from…

DMA Hires New Top Lobbyist

Peggy Renken Hudson joins DMA at "crucial time" for the industry

The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the…

Acxiom Gives Consumers Control of Their Data

Portal launches as Washington debates data broker practices

Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and…

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