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Topic: data brokers

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5 Ways Television Changed Dramatically in 2014 For ratings, reality TV and streaming, it was a wild year

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created…

December 17, 2014, 5:10 PM EST

White House Worried About Use of Big Data to Discriminate Report on privacy due out this week

The White House report on big data and privacy, due out this week, will call out the potential use of big data as a way to discriminate or take advantage…

April 28, 2014, 11:34 AM EDT

Senators Introduce Bill to Regulate Data Collection Sets the stage for pushback from the ad industry

Commerce chairman Jay Rockefeller (D-W.Va.) and Sen. Ed Markey (D-Mass.) have introduced a bill to lift the "veil of secrecy" behind data broker data collection practices, making good on a…

February 12, 2014, 7:34 PM EST

Senate Commerce Report Says Data Brokers 'Operate Behind a Veil of Secrecy' [Updated] Report based on a year-long investigation into 9 companies

Today was Jerry Cerasale's last day as the head lobbyist for the Direct Marketing Association. It may also have been one of his least enjoyable. Cerasale, along with Experian's svp of…

December 18, 2013, 11:33 AM EST

Government Report Calls For Comprehensive Privacy Law Consumers should have more information, control over personal data

A new report on consumer privacy from the Government Accountability Office concludes that there ought to be a comprehensive federal law governing the collection, use and sale of personal information…

November 20, 2013, 2:52 PM EST

Fast Chat: DMA's Peggy Hudson on Defense of Data Marketing Sets ambitious agenda and forms Data Protection Alliance

Peggy Hudson truly enjoys walking into a room full of 100 strangers and leaving knowing most of them. A quintessential Washington insider, Hudson is now relying on her well-honed D.C.…

November 1, 2013, 10:04 AM EDT

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated] With new study, DMA aims to shape privacy debate in Washington

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The…

October 14, 2013, 9:17 AM EDT

Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers Condé Nast and Time Inc. sites included in probe

Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from…

September 25, 2013, 9:18 AM EDT

DMA Hires New Top Lobbyist Peggy Renken Hudson joins DMA at "crucial time" for the industry

The Direct Marketing Association has hired a new top lobbyist. Peggy Renken Hudson will serve as senior vp of government affairs, replacing Jerry Cerasale, who plans to retire at the…

September 4, 2013, 2:59 PM EDT

Acxiom Gives Consumers Control of Their Data Portal launches as Washington debates data broker practices

Hoping to keep regulators at bay, Acxiom, one of the world's largest data brokers, today launched a portal that shows consumers the data that the company has on them and…

September 4, 2013, 1:12 PM EDT

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