Advertisement

Topic: Data breaches

Have We Entered the Age of Brand Terrorism?

Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

Home Depot Reveals Customers' Credit Card Data Got Hacked

Another retailer suffers a security breach

The Home Depot acknowledged today that its payment system suffered a security breach that has apparently exposed credit card data since April, though the retailer noted that personal identification numbers…

Infographic: Consumers Just Say No to In-Store Tracking

Consumers favor opt-in consent

Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smartphones. According to a new survey by Chicago-based OpinionLab, eight…

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity

How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

Advertisement