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Topic: data

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Wrapping cars in data sensors

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see…

Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps

Once a private medium, now open for business

With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever.…

Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat

Holding company will access Chinese treasure trove

Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking…

7 Intriguing Digital Marketing Stats From the Past Week

Including Instagram and WeChat's latest numbers

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that…

Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

Cannes Lions Attendees Are Crying Foul Over Wi-Fi Woes Along the Croisette

Stalling content creation and social

CANNES, France—The industry's most innovative minds have descended on the French Riviera as they do for a week every June. It's the crème de la crème of advertising and tech,…

How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

Editors can better distribute the best performing stories

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers…

As Legislative Battle Looms, Airbnb Focuses on Building an API and Working With Brands

CEO wants the service to be 'more of a platform'

CANNES, France—There are 5,125 people using Airbnb here this week during the Cannes Lions International Festival of Creativity, and Airbnb CEO Brian Chesky is one of them. Adweek sat down…

Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content

Spire will help advertisers optimize campaigns

Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new…

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Creating more sophisticated campaigns

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's…

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