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Topic: data

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…

Why These New Podcast Measurement Tools Are Music to Advertisers' Ears

Faulty technology is inflating numbers

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Why It Should Scare Marketers That We're Living in ‘the Stone Age of Data’

Mashable's CRO sees 4-year lag in transformative insights

brightcove.createExperiences(); "While we're in the golden age of innovation, we're in the stone age of data." So says Mashable chief revenue…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week

Did you know YouTube gamers are often Mom and Dad?

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling: 1. Ah, the power of…

Here Are 12 Doggone Interesting Digital Marketing Stats From the Past Week

Cyber Monday saw a 184% lift in sales conversions

Thanks to the holidays, there are more digital marketing stats to delve into than usual. We've selected 12 of the most interesting numbers from the past seven days.  1. The Exchange…

Here Are 5 Things VTech Must Do After Its Holidays Data Horror

Hackers exposed 6.4 million children's profiles

'Twas the nightmare before Christmas. Apologies to Hollywood director Tim Burton, but VTech's current public-relations disaster is one of the scariest holiday marketing tales of all time. The toy seller is…

Here Are 6 Digital Marketing Stats About the Holidays Worth Checking Out

Some Black Friday numbers look dark, some don't

'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting: 1. According to Salesforce Social…

This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

Social data is full of potential

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated…

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