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Topic: data

How More Precise Data Science Will Be Advertising's Ultimate Savior

Targeted, nuanced marketing sparks ad spend

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed…

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Weighing the value of a view can't be binary

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It…

4 Digital Trends That Will Redefine the Modern Media Agency

A shift from campaigns to data-informed conversations

Nearly 10 years ago, I read a paper that fundamentally changed my point-of-view on what a successful agency would need to become in the future. Doug Ray  Written by Forrester, it spoke…

Imgur Survey Finds Millennials Are Cool With Being Geeky

Culture poll shows why it's so hard to market to them

In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating…

8 Surprising Digital Marketing Stats From the Past Week

Snapchat continues to rise

The past several days have brought a bevy of digital marketing stats that should interest industry players. Below are 8 stats that caught our eye: 1. Wait, what... 85 percent? On April 17,…

7 Intriguing Digital Marketing Stats From the Past Week

NatGeo has all the right social moves

The past several days have produced plenty of data points worth knowing from the digital marketing realm. Below are seven stats that got our attention: 1. Messaging drives chatter At Facebook's annual developers conference,…

How Chipotle's Food Scares May Be Affecting Foot Traffic and Sales

Foursquare predicts sizable declines

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard. Based on its Place Insights analytics tools, the mobile-app…

9 Interesting Digital Marketing Stats From the Past Week

Facebook Messenger usage continues to explode

The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1. Quietly killing it on Facebook Whisper,…

9 Eye-Opening Digital Marketing Stats From the Past Week

Pinterest data and the rise of mobile streaming

The last several days were full of highlights from the realm of online marketing data. Here are 9 numbers that really stood out: 1. A real cinematic beauty Pinterest unveiled data about its…

7 Intriguing Digital Marketing Stats From the Past Week

Snapchat is the king of conversation at SXSW

The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1. Snapchat doesn't even need an actual presence…

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