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Topic: data

Apple Blocks Developers From Selling User Health Data to Marketers Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

August 29, 2014, 1:18 PM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

T-Mobile Recruits Its Own Customers in Latest Attack on Rivals Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,…

August 21, 2014, 6:51 PM EDT

Instagram Gives Brands Instant Access to Ad Campaign Data First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

August 21, 2014, 1:07 PM EDT

Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

ComScore Will Acquire MdotLabs to Help Fight Ad Fraud Analytics notable will use the startup's safety technology

Cyber-safety startup MdotLabs is being acquired by comScore, an online analytics and fraud prevention. MdotLabs's 12-person staff will join the Reston, Va.-based researcher's team. The move appears to be of a…

August 5, 2014, 12:44 PM EDT

Yahoo Buying Mobile App Company Flurry [Updated] Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an…

July 21, 2014, 4:06 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Programmers Are Frustrated by a Lack of Netflix Metrics Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

June 29, 2014, 7:52 PM EDT

Facebook Says If You Like Video Then You'll See More of It Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video…

June 23, 2014, 4:29 PM EDT

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