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Topic: Dare

Shocking PSA Might Make You Think Differently About Domestic Violence How would you react to these two incidents?

Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a…

May 23, 2014, 12:39 PM EDT

Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions Clever set design helps build support for new facilities

Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in…

February 22, 2013, 11:53 AM EST

The Spot: Speed the Plough A farmer and his son work the land in the latest epic spot from British baker Hovis

IDEA: Hovis bread secured its place in British advertising history with 1973's much-loved "Boy on Bike" spot. Directed by Ridley Scott, the homespun tale featured a young boy pushing a…

June 5, 2012, 3:33 AM EDT

Adult-TV Ads Poke Fun at Absurdity of XXX Plots (SFW) Funny series from Dare Vancouver

Doing ads for adult-television networks—not an easy job. You can't use the channel's content, for one thing. Yet Amour, an XXX station in Canada, consistently does amusing work. A couple…

March 22, 2012, 11:38 AM EDT

Ad of the Day: Whistler Film Festival Clichéd Hollywood movies suddenly get more interesting in Dare Vancouver's pear-shaped spots

Indie film festival ads can be wonderfully odd. The movies are often peculiar, so the advertising can be as well. The Melbourne International Film Festival produced a great spot earlier this…

December 7, 2011, 2:27 PM EST

In Canada, Honda Civics Come in Giant Boxes of Fake Cereal

In a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put…

May 23, 2011, 8:35 PM EDT

Sony Ericsson's spots skewer focus groups

Most people in advertising have been subjected to the drudgery known as focus groups. Now, Sony Ericsson is mining silly focus-group situations in new ads created by Dare's New…

September 15, 2010, 3:22 PM EDT

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